Job Summary:

The Karyn Purvis Institute of Child Development (KPICD) Communications Coordinator is responsible for developing marketing materials, serving as an in-house brand standards expert, implementing key messaging, pitching opportunities for media coverage, and taking the lead to set up and keep current the KPICDs Customer Relationship Management database. The Coordinator will oversee daily KPICD communication efforts by managing social media accounts, updating the KPICD website, and adding stories and blogs to various communication platforms. The Communications Coordinator should work closely with the Assistant Director of Operations and other staff to ensure that a) the Institute’s brand is strong and well received and b) that relations with funders are robust and productive.

Duties & Essential Job Functions:

1. Takes the lead in developing marketing brochures, pitch materials and other business development products.
2. Works with colleagues to develop proposals and presentations for new business/funding opportunities.
3. Fosters organization wide understanding and support for Marketing; works collaboratively with other departments to align marketing activities to the university’s broader vision and goals.
4. Works to deliver experiences for those we train and serve that are unexpected, memorable impactful and effective.
5. Manages Social Media Accounts including creating content calendar for all social media and communications channel.
6. Takes the lead in planning and executing special events, fundraising, cultivation, dedications, neighborhood awareness events, etc. to increase awareness, enhance KPICD brand, cultivate prospects, promote philanthropy and sponsorship, and acknowledge donors
7. Takes the lead in the use, development, and maintenance of the KPICD’s Customer Relationship Management (CRM) database.
8. Supports KPICD student organization and KPICD education social media for content and brand standards.
9. Solicits and facilitates stories and crafts written content for blog, website, and media pitches
10. Supports merchandising operations with product designs, and serves as the point person for KPICD Merchandise sold on website and at TBRI Practitioner Trainings
11. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s Degree.
• 2 plus years of experience in marketing, communications, public relations, or related field.

Preferred Education & Experience:

• None

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of different communication channels and messaging strategies to ensure effective communication.
• Knowledge of basic web communication techniques, vehicles, and formats.
• Knowledge of social media and how to produce engaging content.
• Knowledge of applicable software packages (i.e. CRM).
• Skill in writing and editing to produce clear and concise standard documents for internal and external use.
• Skill in both written and verbal communication will a solid foundation in grammar, spelling and composition of various communication vehicles.
• Skill in the use of Microsoft Word, Excel and PowerPoint.
• Ability to meet deadlines.
• Ability to appropriately handle sensitive and confidential information.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.