Director of SONIC S.A.L.E.S. Alliance

Job Summary:

The Director of SONIC S.A.L.E.S. Alliance for the TCU Neeley School of Business Sales Center will lead the strategic implementation and coordination of the Sonic Alliance for Leadership Excellence in Sales initiative. Serving as TCU's central hub, this role manages relationships with consortium partner universities (NC State, Schreiner University, and a West Coast partner), oversees sales curriculum development and standardization, and serves as the primary liaison with Sonic Automotive. The Director is responsible for expanding access to sales education nationwide while maintaining program excellence, coordinating resources across institutions, and ensuring alignment with donor objectives and stakeholder expectations.

Duties & Essential Job Functions:

Duties and Essential Job Functions:

1. Leads the overall strategic direction and implementation of the Sonic Alliance for Leadership Excellence in Sales (S.A.L.E.S.) initiative as TCU's central hub for the multi-university consortium.

University Consortium Coordination:

2. Coordinates and manages relationships with consortium partner universities, including North Carolina State University (NC State), Schreiner University, and the designated West Coast university partner.
3. Facilitates regular communication, collaboration meetings, and knowledge-sharing sessions among consortium members to ensure program consistency and quality.
4. Provides ongoing support and guidance to partner institutions in establishing or enhancing their sales education programs modeled after TCU's framework.
5. Conducts site visits and virtual check-ins with partner universities to assess program progress, address challenges, and identify best practices.

Curriculum Development, Academic Excellence & Resource Coordination:

6. Oversees the development, refinement, and standardization of sales curriculum across the consortium, ensuring alignment with industry needs and academic rigor.
7. Collaborates with faculty members at TCU and partner institutions to create, test, and implement innovative teaching methodologies and course materials.
8. Coordinates necessary resources at the TCU Sales Center to support consortium initiatives, including faculty expertise, technology platforms, training materials, and administrative support.

Corporate Partnership & Stakeholder Management:

9. Serves as the primary point of contact for Sonic Automotive representatives, providing regular updates on program progress, outcomes, and impact.
10. Cultivates and maintains strong relationships with corporate sponsors, ensuring their vision and objectives are integrated into program delivery.

Program Evaluation & Continuous Improvement:

11. Establishes and monitors key performance indicators (KPIs) to measure program success, student outcomes, and return on investment for stakeholders.
12. Ensures all program activities comply with university policies, donor agreements, accreditation standards, and applicable regulations.
13. Performs other duties as assigned.

Required Education & Experience:

• Bachelor's degree
• 5+ years of professional sales experience (corporate sales, B2B sales, sales leadership, or sales training/enablement roles)
• 3+ years of experience in sales curriculum development, sales training program design, or sales education
• 3+ years of progressive experience in program management, administration, or leadership roles including experience managing multi-institutional partnerships, consortiums, or collaborative programs
• Experience working with corporate partners, sponsors, or external stakeholders

Preferred Education & Experience:

• Master's degree (MBA, M.Ed., or related field)
• 8+ years of professional sales experience with demonstrated career progression
• 5+ years of experience creating and implementing sales curriculum or training programs
• Experience in higher education administration or academic program management
• Experience managing sales teams or leading sales organizations
• Experience working with grant-funded or endowed programs, including donor relations and stewardship
• Experience with consortium models or multi-university collaborative initiatives

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• Knowledge of educational technology and innovative teaching methodologies
• Professional sales certifications or credentials

Knowledge, Skills & Abilities:

• Knowledge of professional sales methodologies, techniques, and best practices (e.g., consultative selling, solution selling, SPIN selling)
• Knowledge of sales curriculum design, instructional strategies, and adult learning principles
• Knowledge of higher education structures, academic policies, and university governance
• Knowledge of program management principles and project coordination
• Knowledge of multi-institutional collaboration and consortium management models
• Knowledge of corporate partnership development and donor relations best practices
• Knowledge of assessment and evaluation methods for educational programs
• Knowledge of CRM systems and sales technology platforms
• Skill in building and maintaining relationships with diverse stakeholders including university administrators, faculty, corporate executives, and donors
• Skill in effective written and verbal communication, including presentation and public speaking
• Skill in strategic planning, goal setting, and performance measurement
• Skill in curriculum development and instructional design
• Skill in budget management and financial oversight
• Skill in conflict resolution and problem-solving across organizational boundaries
• Skill in Microsoft Office suite (Word, Excel, PowerPoint) and Google Workspace
• Skill in data analysis and reporting to demonstrate program impact and ROI
• Skill in facilitating meetings, workshops, and collaborative working sessions
• Ability to lead and influence without direct authority across multiple institutions
• Ability to think strategically while managing day-to-day operational details
• Ability to work independently with minimal supervision and take initiative
• Ability to manage multiple complex projects simultaneously and meet deadlines
• Ability to adapt to changing priorities and navigate ambiguity
• Ability to travel regularly to partner institutions and corporate partner locations
• Ability to build consensus among diverse stakeholders with varying priorities
• Ability to represent TCU and the S.A.L.E.S. Alliance professionally in external settings
• Ability to mentor and develop faculty and staff at partner institutions
• Ability to synthesize feedback and data to drive continuous program improvement

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.