Job Summary:

The Energy Institute Communications Director for the Ralph Lowe Energy Institute (RLEI) is responsible for accomplishing the Institute’s objectives by developing and directing the implementation of strategic communications and public relations strategies and tactics, as well as providing communications council to, and coordination with, the wider business school departments, colleges across the TCU campus, and programs and Centers of Excellence.

Duties & Essential Job Functions:

1. Manages external and internal communication needs consistent with the RLEI mission and goals by researching trends; reviewing internal and external publications; monitoring news media.
2. Plans external and internal communication programs by identifying target audiences; determining specific approaches; managing Neeley School publications, RLEI publications, and website content; creating a consistent RLEI image in all written materials; negotiating and overseeing execution of vendor contracts.
3. Seeks out and responds to media inquiries by recommending information strategies to management; coordinating information releases with the Neeley School External Relations and the TCU Office of Marketing & Communication as needed.
4. Informs stakeholders and general public by coordinating communications with key constituents; promoting RLEI successes and stories of interest; selecting target audiences; arranging interviews and tours.
5. Leads written communications including but not limited to the RLEI Director and staff messaging, press releases, web content, email marketing communications, newsletters and internal communiques.
6. Leads RLEI social media management including strategy, calendaring, content curation and creation, engagement and data analysis.
7. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree in Strategic Communications, Journalism, Marketing or related field.
• 5 plus years’ experience in a strategic communications, marketing or public relations environment.

Preferred Education & Experience:

• None

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of organizational management and problem-solving techniques.
• Demonstrable skill in informative and persuasive writing.
• Experience in media relations and social media oversight.
• Proficiency in Adobe Creative Suite.
• Proficiency in Microsoft Office Suite.
• Knowledge of print publications
• Knowledge of customer service techniques.
• Ability to clearly communicate verbally.
• Ability to draft grammatically correct correspondence.
• Ability to prioritize.
• Ability to balance multiple projects simultaneously.
• Ability to evaluate and make recommendations to improve operations.
• High sense of personal responsibility.
• Strong collaborative and interpersonal skills as a leader and team player.
• CRM system engagement experience a plus.
• Prior experience or knowledge of management education industry preferred.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on-campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.