Job Summary:

The Marketing Coordinator TCU Press is responsible for coordinating marketing and promotion of TCU Press publications by researching potential markets; assisting with business plan development; implementing advertising and public relations strategies; conducting presentations; developing vendor relations; facilitating promotional initiatives online and through social media.

Duties & Essential Job Functions:

1. Contribute to strategic plans for promoting and marketing TCU Press publications by gathering information and making business plan recommendations; conducting local, regional, and national market research; identifying trends; developing business and consumer relations.
2. Coordinate and implement actual and virtual marketing/advertising campaigns for TCU Press publications and initiatives by developing key marketing messages, stimulating interest through presentations; participating in TCU Press public functions; maintaining professional contact with corporate and/or independent booksellers; writing press releases; creating marketing and promotional materials, such as postcards, flyers, and advertisements; planning and overseeing author events; interacting with the public in a variety of capacities to represent TCU Press and promote its publications.
3. Enhance TCU Press's public and online virtual image and institutional profile by developing and strengthening ongoing relationships with Bookish Frogs and the TCU Press Board of Editors; building and developing a community advisory board; developing and implementing programs, events, and activities that build awareness of TCU Press and its publications.
4. Contribute to the overall health and harmony of TCU Press by participating and cooperating as a team member and by attending staff meetings; offering input and assistance in all areas of TCU Press functions when necessary.
5. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor's degree.
• 1 year in marketing, publications, public relations, or related environment.

Preferred Education & Experience:

• 1+ year experience in publishing

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of project management techniques.
• Knowledge of business plan development techniques.
• Knowledge of customer service techniques.
• Knowledge of current publishing environments and literary culture.
• Knowledge of InDesign and website development and management helpful.
• Skill in market research; skilled in internet and social media promotions.
• Skill in personal selling, business-to-business and business-to-consumer marketing.
• Skill in some or all components of Microsoft Office.
• Skill in Microsoft Windows navigation. Skills.
• Skill in social media networking.
• Skill in strong interpersonal/human relations and presentation techniques.
• Ability to communicate verbally.
• Ability to draft grammatically correct correspondence.
• Ability to evaluate market and budget data and make recommendations for promoting TCU Press.
• Ability to work independently as well as on a team.
• Ability to self-study broad range of topics related to current publishing.
• Ability to manage multiple projects and meet deadlines.
• Ability to interact with public and private agencies, businesses, and community organizations.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.