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Vice Chancellor for Marketing & Communication

Marketing and Communication

 

Vice Chancellor for Marketing & Communication

  • 499262
  • Managerial / Administration
  • Full-time
  • Opening at: Jan 29 2024 at 12:00 CST
  • Marketing and Communication

The Opportunity:

Texas Christian University seeks its next Vice Chancellor for Marketing and Communication to lead the University’s award-winning marketing, communication and branding efforts and continue strengthening the University’s positive relationships with external partners both in the thriving Fort Worth-Dallas region and around the United States.

View the full job advertisement here

Key Responsibilities:

The Vice Chancellor for Marketing and Communication provides executive leadership, vision, strategic direction and accountability for the marketing and communication team. The team is responsible for public and media relations, internal and crisis communications, graphic design, marketing, branding, admission materials and promotions, national, regional, and local promotions and advertising, social media, websites, major campus and community events and editorial content development (writing and video production) for various TCU print and digital publications.

The Vice Chancellor reports to the President and sits on the President’s Cabinet as the university’s chief marketing and communication strategist. The key roles and responsibilities of the next Vice Chancellor include the following:

• Manages the development and implementation of integrated, strategic marketing and communication plans and activities for the University and its administration, including but not limited to the activities listed above, that serve to advance the institution in its entirety, build and enhance the institution’s reputation and visibility, ensure a clear understanding of TCU, maintain connections, support, and engagement of key internal and external constituents, and assist in the recruitment of students and other University supporters.
• Manages crisis and situational communication in collaboration with other key administrators and University staff by serving as key officer responsible for developing communication and marketing strategies and tactics, including key messages, as well as branding and advertising campaigns, to mitigate the crisis or issue on and off campus.
• Initiates and maintains research and analytics to keep informed of TCU’s current brand position relative to competitors, the effectiveness of marketing and communication activities, including review, approval, and measurement of the University’s national advertising campaign, and stays informed of potential marketing and brand challenges to the University and higher education; assists in the development of student recruiting and fundraising materials to ensure integration with University brand; monitors communication and marketing trends to identify and appropriately implement strategies to ensure the University’s continued visibility with key audiences.
• Selects, develops, and gives feedback to 39 staff members in the marketing and communication division through four direct reports; reviews performance, ensures best-practice professional development opportunities for staff and engages in mentoring.
• Plans, directs and implements marketing and communication budgets according to organizational goals and brand positioning efforts.
• Assists the Office of the Chancellor and President in marketing and communications-related matters such as advertising or TCU brand promotional initiatives; works closely with the Chief of Staff and Director of Executive Communication on messages from the Chancellor and President.
• Performs other related duties as assigned.

Required Qualifications:

• Bachelor’s degree in Advertising/Public Relations, Journalism, Marketing, or related field or equivalent experience. Master’s degree preferred.
• Twelve plus (12+) years of progressively responsible experience in strategy and management in advertising, public relations, journalism, or related field.
• Demonstrated experience and success leading high-performing teams.
• A track record of visionary, innovative and nimble leadership in a rapidly evolving communication landscape.

Application and Nomination Process:

The preferred start date for the next Vice Chancellor is June 1, 2024. Review of applications will begin on March 1, 2024, and continue until a suitable candidate is found. Please submit nominations or expressions of interest (including a current resume/CV, a letter of interest and a DEI statement) to our consultant at the address below:

TCU Vice Chancellor Search
R. William Funk & Associates
2911 Turtle Creek Blvd., Suite 300
Dallas, Texas 75219
Email: krisha.creal@rwilliamfunk.com
Fax: 214/295-3312 

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law. 

TCU Annual Security Report & Fire Safety Report Notice of Availability

Texas Christian University is committed to assisting all members of the campus community in providing for their own safety and security. TCU’s Annual Security Report and Fire Safety Report is published in compliance with the Jeanne Clery Disclosure of Campus Security Policy & Campus Crime Statistics Act (Clery Act) and the Higher Education Opportunity Act. This report includes statistics for the previous three calendar years concerning reported crimes that occurred on campus, in certain off-campus buildings owned or controlled by the University, and on public property within, or immediately adjacent to and accessible from the campus. The statements of policy contained within this report address institutional policies, procedures, and programs concerning campus security, alcohol and drug use, crime prevention, the reporting of crimes, emergency notifications and timely warning of crimes, sexual and interpersonal violence, and personal safety at TCU. Additionally, this report outlines fire safety systems, policies and procedures for on-campus housing facilities, as well as residence hall fire statistics. 

The Annual Security Report and Fire Safety Report can be found on the TCU Police Department website at https://police.tcu.edu/annual-security-report, or a paper copy of the report may be obtained by contacting the TCU Police Department at 817-257-7930, or via email at police@tcu.edu.

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