Library Marketing & Engagement Coordinator

Job Summary:

The Library Marketing & Engagement Coordinator is responsible for marketing activities related to the library and assisting the dean with donor relations.

Duties & Essential Job Functions:

1. Assists in library-wide marketing efforts by developing a library marketing plan; assisting with the planning, design, and creation of marketing and public relations materials using new and traditional media; writing copy and designing promotional materials; and.
2. Coordinates with university marketing offices and other applicable external groups to ensure adherence to existing marketing and communication brand standards and to ensure integrated advancement of TCU.
3. Coordinates events by determining meeting requirements and contracting with vendors on and off campus; planning and attending library functions for the MCB Library with on-campus partners, with donors, and with the Friends of the TCU Library; and providing coordination and assistance for events with the Executive Board of the Friends of the TCU Library.
4. Assists the Dean with fundraising by developing a database of library donors; developing reports that summarize giving patterns; creating effective letters to donors; and representing the Dean with donors and potential donors.
5. Manages administrative projects for the Dean by overseeing departmental planning, evaluation, and assessment projects by compiling and collating data using internal databases, spreadsheets, and commercial products; and generating summary reports based on departmental findings.
6. Coordinates library publications by using specialized software; writing content; fact checking and researching information; design and layout; and sending mailings by email and print distribution methods.
7. Facilitates library objectives by explaining library guidelines and procedures to parents, students, and staff; advising dean on policy and procedure improvements and implementing changes.
8. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor's degree and 3 years' experience in marketing, public relations, fundraising, advancement, library administration, or other related field.
OR
• High School Diploma or GED equivalent and 7 years’ experience in marketing, public relations, fundraising, advancement, library administration, or other related field.

Preferred Education & Experience:

• None

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of experience with fundraising or marketing or public relations with relevant usefulness to a university library.
• Knowledge of using traditional or new media for marketing and fundraising (such as twitter, YouTube, or Facebook.
• Knowledge of customer service techniques.
• Knowledge of research techniques.
• Knowledge of designing and publishing brochures or newsletters.
• Skill in components of Microsoft Office (particularly MS Excel and Access).
• Ability to review and make recommendations to improve and streamline processes.
• Ability to clearly communicate verbally and in writing.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.