Job Summary:

The Web Manager is responsible for the creation, innovative design, deployment and maintenance of the Burnett School of Medicine’s website. The Web Manager’s responsibilities include designing and building the interface, navigation and the look and feel of the Burnett School of Medicine’s web pages from concept to completion. The Web Manager is responsible, under supervision and guidance from the Director of Digital Development and Content Strategy, for designing and producing web layouts that are aligned with the TCU branding guidelines. The Web Manager will also help with internal communication such as newsletters and external communication such as social media for the Office of Communication and Strategy.

Duties & Essential Job Functions:

1. Designs engaging and responsive web pages.
2. Creates website layout/user interface by using HTML/CSS practices. Ensures that the school’s web presence is optimized and compliant with Google Analytics.
3. Plans, creates and codes web pages that combine text with sounds, pictures, graphics and video clips, to present a favorable image of the school.
4. Optimizes web site for maximum speed and scalability; conduct website testing.
5. Provides responsibility for maintaining, expanding, and scaling our site; troubleshoot website problems.
6. Meets with internal customers to discuss and refine projects and updates; receive feedback about draft sites.
7. Interacts directly with Deans and other unit leaders to understand the necessary focus and goals of new and existing webpages to create, refine and improve our web-presence.
8. Provides thought leadership on web design best practices and next-generation digital trends.
9. Integrates data from various back-end services and databases.
10. Keeps abreast of emerging technologies/industry trends and apply them into operations and activities as they benefit the school and our students.
11. Develops and executes social media strategy across various platforms including creating engaging content, monitoring online interaction and running campaigns.
12. Produces weekly internal newsletters.
13. Works collaboratively as part of a multidisciplinary team.
14. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree in web design, digital marketing, marketing, computer science or a related field, or an equivalent combination of education and experience.
• 3 years of experience in web design, digital marketing, SEO, ASO, or a relegated field.
• Online portfolio with relevant examples of recent work.
• Experience with network diagnostics and network analytics tools.

Preferred Education & Experience:

• 4+ years of experience in web design, digital marketing, SEO, ASO, or a relegated field.

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• Digital Marketing Certificate by Google Digital Garage or equivalent.
• Google Analytics Certification

Knowledge, Skills & Abilities:

• Knowledge of responsive design, user experience, and associated best practices.
• Knowledge of and skill with at least one of the following programming languages: PHP, ASP.NET, JavaScript or Ruby on Rails.
• Knowledge of typography, layout, and color.
• Knowledge of Search Engine Optimization (SEO) and Applicaton Search Optimization (ASO) processes and best practices.
• Knowledge of web applications including security, session management, and best development practices.
• Skill in both verbal and written communication.
• Skill with Adobe Creative Suite and Wireframing tools.
• Ability to be organized, positive, driven, and a team player.
• Ability to be visually creative with great analytics and problem-solving skills.
• Ability to select quality photography, artwork and graphics that successfully tells the Burnett School of Medicine’s story, illustrates big ideas and supports the institution’s Diversity Equity and Inclusion efforts.
• Ability to make decisions quickly and appropriately to ensure situation is resolved positively.
• Ability to be a resourceful, self-starter with the ability to prioritize work.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via web-applications, telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.