Admission Counselor

Job Summary:

The Admission Counselor is an outcome-driven position primarily responsible for recruitment and outreach efforts that increase inquiries, applications, and enrollment at Brite Divinity School. This position cultivates relationships with prospective students, campus ministries, faith communities, community organizations, alumni, and other theological education partners.

The Counselor serves as a visible representative of Brite at recruitment events, conferences, graduate fairs, churches, and online platforms, while also providing admissions counseling and support throughout the enrollment pipeline. The position requires strong relational skills, strategic communication, and the ability to recruit across diverse communities and contexts.

Duties & Essential Job Functions:

1. Develops and implements recruitment strategies in collaboration with the Director of Admissions to increase inquiries, applications, and enrollment.
2. Represents Brite Divinity School at conferences, graduate fairs, denominational gatherings, churches, campus ministry events, and recruitment activities both virtually and in person.
3. Leads recruitment initiatives through social media engagement, digital outreach campaigns, webinars, virtual information sessions, and online relationship-building.
4. Builds and maintains relationships with pastors, alumni, campus ministers, faith leaders, current students, and other referral networks.
5. Conducts outreach communication through phone calls, email, text messaging, direct mail, and CRM campaigns to prospective students throughout the recruitment funnel.
6. Provides admissions counseling to prospective students regarding academic programs, vocational discernment, admissions requirements, and financial aid processes.
7. Maintains accurate and timely records in Slate CRM and other university systems to track inquiries, communications, and applicant progress.
8. Coordinates admissions events including open houses, virtual chats, campus visits, and special recruitment programming.
9. Reviews application materials for completeness and communicates application status updates to prospective students and the Director of Admissions.
10. Assists in evaluating recruitment effectiveness, travel yield, and prospective student engagement through reporting and data tracking.
11. Plans, reconciles, and reports recruitment-related travel and event expenses in accordance with university policies.
12. Performs other duties as assigned.

Required Education & Experience:

• Bachelor’s degree.

Preferred Education & Experience:

• Graduate theological degree.
• Experience in education admissions or related field.
• Familiarity with analyzing and interpreting data.

Required Licensure/Certification/Specialized Training:

• Valid Texas Driver’s License.
• Must be insurable under the university motor vehicle requirements.

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of presentations and interpersonal relationship techniques.
• Knowledge of customer service techniques.
• Knowledge of multi-cultural diversity on campus.
• Knowledge of graduate theological education preferred.
• Knowledge of relevant TCU programs.
• Knowledge of advising and counseling techniques.
• Skills in Microsoft Office and CRM/database systems such as Slate.
• Strong recruitment, relationship-building, and public presentation skills.
• Ability to manage multiple projects and establish priorities.
• Ability to clearly communicate verbally.
• Ability to draft grammatically correct correspondence.
• Ability to build a rapport with prospective students
• Ability to represent Brite at college and university career, and graduate fairs.
• Ability to utilize college software to maintain up to date records and track inquiries and applicants through the admissions process.
• Ability to work as a team.
• Ability to effectively communicate with a wide range of individuals and constituencies in a diverse community.
• Ability to travel extensively by driving or airplane and handle bulky recruitment materials.
• Ability to work a flexible schedule, including evenings and weekends.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 20lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position with travel to recruitment events.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.