Job Summary:

The Communications Coordinator for the TCU Neeley School of Business, Center for Real Estate will be responsible for program planning, implementation, and administrative support, working to build, grow, and enrich the Center while increasing the global reputation and ranking of the Real Estate programs. This role will focus enhancing graduate and undergraduate outreach initiatives, and coordinating industry events. A strong emphasis will be placed on social media management, content creation, and event promotion to maximize the Center’s visibility and engagement. Responsibilities include developing and executing digital marketing strategies, creating and distributing event invitations, capturing and sharing event photography, and producing compelling content that highlights the Center’s initiatives, industry partnerships, and student impact.

Duties & Essential Job Functions:

1. Assists with creation of external and internal communication needs consistent with the Center for Real Estate mission and goals, including web content, email marketing communications, newsletters, social media, and internal communications.
2. Develops, executes, and evaluates the effectiveness of various strategies to promote departmental programs and events, utilizing channels such as website management, direct email campaigns, and social media platforms.
3. Develops and maintains social media strategy to increase the Center’s engagement and visibility across platforms (LinkedIn, Instagram, Twitter, etc.).
4. Coordinates events, fireside chats, panel discussions, networking opportunities, and workshops to engage students, alumni, and real estate professionals.
5. Creates and distributes event invitations, promotional materials, and marketing material to drive awareness and attendance.
6. Captures and shares event photography, real-time updates, and post-event content.
7. Develops content such as blog posts, newsletters, alumni spotlights, faculty insights, and industry trends to strengthen the Center’s brand.
8. Represents the Center at events, conferences, and public relations engagements, supporting business development and marketing initiatives within Neeley, across TCU, and in the global business community.
9. Coordinates various event logistics, including budgets, timelines, venue coordination, speaker engagement, fundraising initiatives, and stakeholder communications.
10. Collaborates effectively with diverse groups, including board members, students and faculty.
11. Assists with the creation of new program opportunities for the Center based on market, competitive, and industry analysis.
12. Provides exemplary customer service to students, corporate partners, faculty, staff, and guests.
13. Maintains records of industry partnerships, event participation, fundraising efforts, and outreach initiatives to track the Center’s impact.
14. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field.
• 2 plus years of higher education experience, communication, marketing or related field.

Preferred Education & Experience:

• Strong background in social media management, content creation, and digital marketing
• Experience in graphic design, branding, or multimedia production
• Familiarity with design tools (Adobe Creative Suite, Canva, or similar) for creating invitations, promotional materials, and event assets

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of social media strategy, content creation, and audience engagement across platforms such as LinkedIn, Instagram, and Twitter.
• Ability to design invitations, promotional materials, and marketing collateral using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar platforms.
• Skills in crafting engaging social media posts, newsletters, email campaigns, and event descriptions that align with the Center’s brand and mission.
• Skills in marketing and promoting industry events, including speaker series, networking sessions, and corporate engagements.
• Ability to capture, edit, and distribute high-quality event photos and videos for social media and marketing purposes.
• Ability to build and maintain relationships with students, corporate partners, alumni, and industry professionals to enhance the Center’s visibility.
• Ability to track and analyze digital engagement metrics, event success, and industry trends to improve marketing strategies.
• Ability to be highly organized, and manage multiple projects, deadlines, and marketing campaigns simultaneously.
• Excellent interpersonal skills to provide exceptional service to students, corporate partners, faculty, and event attendees.
• Skill in using email marketing platforms (MailChimp, Constant Contact), website content management systems, and event registration tools. Knowledge of project management techniques. Ability to lead, oversee multiple projects and meet deadlines.
• Knowledge of event planning, corporate engagement, and outreach strategies.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing, and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• There are no harmful environmental conditions present for this job.
• This role is an on campus, in-person position.
• The noise level in this work environment is usually moderate.

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.