Director of Program Innovation, TCU Sales Center

Job Summary:

The Director of Program Innovation for the TCU Neeley School of Business, Sales Center will be responsible AI development and usage, Salesforce operations, digital marketing, and other program initiatives to build and enrich the student experience while increasing the global reputation and ranking of the Sales Center and the Neeley School of Business. This position will aid and support the Director, Director of Corporate Relations, Executive Advisory Board with all necessary events.

Duties & Essential Job Functions:

1. Leads the development, testing, and refinement of AI-powered tools used across the Sales Center, including Avarra AI simulations, custom GPT agents, and class-specific knowledge hubs. Collaborates with faculty and students to ensure these tools enhance learning, sales training, and operational efficiency. Manages the roadmap for AI innovation and provides training and documentation to drive adoption.
2. Oversees Salesforce CRM operations to maintain data integrity, improve usability, and support strategic decision-making. This includes reconciling payments, cleaning duplicate records, creating and updating dashboards, and ensuring all student outreach, opportunities, and meetings are properly logged. Partners with faculty and students to train on CRM best practices and support program-wide visibility.
3. Drives digital marketing efforts to elevate the TCU Sales Center brand, with an emphasis on LinkedIn content strategy. Creates and schedules engaging posts, manages brand templates, and coordinates with students and staff to highlight key wins, events, and milestones. Leverages graphic design tools and performance metrics to optimize reach and engagement across channels.
4. Efficiently coordinates and supports all program courses, activities, and initiatives. This involves managing logistics, ensuring smooth operation of daily tasks, and acting as a liaison between various stakeholders to facilitate effective communication and collaboration.
5. Organizes and schedules engagements with corporate partners and sponsors in coordination with the Director of Corporate Relations. Ensures seamless collaboration with hiring firms, aligning expectations and values to foster strong, beneficial relationships.
6. Aids TCU Sales Students in learning and understanding TCU Sales Center AI and CRM tools.
7. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree.
• 3 years of progressive experience in program development and leadership, including marketing, administration, implementation, and innovation.
• Experience with AI tools (AI Agents, GPTs, or other) and CRM systems

Preferred Education & Experience:

• Master’s degree
• 3+ years’ experience in marketing and/or social media
• 5 years of sales, career development, or marketing experience

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Knowledge of marketing techniques.
• Knowledge of program or project management.
• Knowledge of Salesforce CRM
• Skill in effective communication.
• Skill in some or all components of Microsoft office products.
• Skill in some or all components of Google or other collaborative products.
• Ability to apply initiative and creativity to problem solving.
• Ability to manage multiple projects and meet deadlines.
• Ability to coach, mentor, and advise.
• Ability to work independently as well as on a team.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.
• This role is an on campus, in-person position.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.