Job Summary:

The Associate Director, Alumni Digital Media is responsible for leading all digital marketing channels (e.g. website, emails, social media, podcast and virtual events) to ensure brand consistency for the TCU Alumni Association and to build audiences and generate activity among alumni. The Associate Director is tasked with ensuring the TCU Alumni Association remains on top of digital communication trends and their impact on customer experiences to maximize engagement. The Associate Director will lead the strategy for digital communication tools, including the use of social and email marketing platforms and analytic software to report ROI and social engagement numbers.

Duties & Essential Job Functions:

1. Oversees online engagement strategies for alumni websites, email marketing, social media, podcasts, and virtual events.
2. Works with teams and stake holders to identify communications and strategic goals, and measure progress against developed goals.
3. Develops, defines, drives and maintains digital content strategy for the alumni association social media channels, ensuing alignment with organization goals and mission.
4. Stays up to date on email marketing and digital engagement best practices and make changes to platforms, practices, training, and processes as needed.
5. Consults with the AR events team concerning best practices and opportunities in event marketing and distribution.
6. Leads the planning, creation, and implementation of long-term digital marketing strategies for Alumni Relations. This includes managing both strategic and day-to-day digital activity, generating leads, and working with both institutional and external stakeholders to grow and sustain engagement with and support for Alumni Relations initiatives.
7. Partners with programmatic teams for integrated marketing campaigns across multiple vehicles—online, events, print, and brand partners—while maintain high levels of alumni engagement and build the case for philanthropic support.
8. Reports out regularly on digital engagement and audience retention statistics and analytics.
9. Performs other related duties as assigned.

Required Education & Experience:

• Bachelor’s degree required.
• 3 years professional experience in marketing, communications, digital engagement or related field, with a strong focus on content management, analytics, and customer conversion.

Preferred Education & Experience:

• Involvement in website planning and development, use of Google analytics and other metric tools, and content curation for multi-channel digital communications.
• Knowledge of and experience with all social media outlets.
• Experience with content management systems—web, email, and/or social—and related tools.
• Project management capability, with demonstrated organizational and external communication skills.

Required Licensure/Certification/Specialized Training:

• None

Preferred Licensure, Certification, and/or Specialized Training:

• None

Knowledge, Skills & Abilities:

• Skill in multi-tasking in a fast-paced environment.
• Skill in written and verbal communication skills.
• Skill in working in a team environment.
• Skill in the Adobe Creative Suite, including, but not limited to, Photoshop, Illustrator, Premiere, and After Effects.

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• Must be able to work occasional evenings and weekends.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.
• This role is an on campus, in-person position.

Employment Values Statement:

Texas Christian University values Integrity, Engagement, Community, and Excellence in the workplace. TCU treats applicants and employees with fairness and respect. TCU hires and promotes individuals based on their qualifications and their commitment to making a positive impact on our student-centered community. TCU is an equal opportunity employer and follows all applicable employment laws. TCU fairly considers all qualified individuals, ensuring we are a workplace free from unlawful discrimination and harassment.